articles with #innovation

design driven innovation

Speech held at the Fraunhofer Innovation Forum:

Good morning Ladies and Gentlemen,

We need innovation to progress.
We need innovation to keep our economic cycle going, which is still based on consuming and renewing.
We need innovation to help us climb the ladder of human needs, on our way to reach the final step… Innovation is there to bring us this advantage: Like a seed, it holds the key to continuity. For our economy and society, it creates value and prosperity, and in our economic system, it‘s a measure to sustain against the competition.

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lessons of a fruit grower

On the long run, a sustainable approach to business is more rewarding than only going for a quick harvest: if greed prevails, sustainability is at risk. Where this can lead to, can easily be explained by any farmer who is running a farm, which he inherited from his great-grandfathers.

The temptation is huge though, to only focus on the biggest possible harvest. In the end, the only thing which counts is the fruits (of labour) – it’s all about the apples! more…