a brand is a brand!
The classical design job: a technical platform was given by the OEM, and not very outstanding compared to market standards (except for the new ultrafast laser optics) and also the features were not really differentiating from the competition (no wonder, being it an ordinary PC mouse..), so the design needed to make the difference!
Together with product management and development, the designers tried hard to come up with a proposal, which would answer to all the requirements concerning usability, as well as clearly fit the brand language the company had established.
A quick visit to the electronic store around the corner, including a benchmark session, revealed an overcrowded shelf with lots of similar, very competent and technological looking stuff. Well, it seemed just right to base the new design on the renewed brand values, and with that to create an authentic and outstanding form language to set this computer mouse apart from the pack! more…