design driven innovation
Speech held at the Fraunhofer Innovation Forum:
Good morning Ladies and Gentlemen,
We need innovation to progress.
We need innovation to keep our economic cycle going, which is still based on consuming and renewing.
We need innovation to help us climb the ladder of human needs, on our way to reach the final step… Innovation is there to bring us this advantage: Like a seed, it holds the key to continuity. For our economy and society, it creates value and prosperity, and in our economic system, it‘s a measure to sustain against the competition.