articles with #innovation

lessons of a fruit grower

On the long run, a sustainable approach to business is more rewarding than only going for a quick harvest: if greed prevails, sustainability is at risk. Where this can lead to, can easily be explained by any farmer who is running a farm, which he inherited from his great-grandfathers.

The temptation is huge though, to only focus on the biggest possible harvest. In the end, the only thing which counts is the fruits (of labour) – it’s all about the apples! more…