articles with #design management

expensive

Now, after many years of collaboration, I can say for sure that he’s truly favourably impressed: by design, and by designers. I would even assume that he secretly admires us, the designers.

His initially reserved and rejective stance against any member of the ‘design-species’ was resulting from, what I believe, the awareness that he could never do, what designers do, but designers might be able to do, what he’s doing – at least if they wanted to… and luckily enough, they didn’t! more…

conviction

It’s the time of the year so I was strolling the local Christmas market lately and passed by a craftsman who was weaving a basket. Somehow I was instantly impressed and stood still, starting to observe the activity of the basket-maker: his movements were swift and confident and he was even able to have a conversation with other observers, whilst craft-fully weaving this basket. All of a sudden he paused – he was about halfway finished with his piece – as if he felt something was not right: and indeed, the basketwork at the bottom had a different colour as the one at the top, also the braid seemed thinner. So he pulled all apart and started over. Upon which an old lady couldn’t resist and mention how pity this was and that she’d never noticed – and that he was almost finished anyway. “Dear Madam, he replied, you have to this work with conviction!” Baskets, he added, one should only sell, if they’re tip-top. “If you can improve, you have to improve, even if it means to start all over. You cant sell inferior crap!” he finished off in a truly convincing manner and continued weaving. The older lady patiently waited till he was done and then bought the basket. more…

oxymoron

It starts to irritate me, the more and more I’m confronted with it: the job-title ‘design manager’.

And the longer I spin my head around it, the more this title ends up being an oxymoron (Greek for ‘oxy’ = sharp and ‘moron’ = foolish) – next to this it’s also not clear to me, which part in the title is the ‘sharp’ one, which the ‘foolish’! more…

superconductor

Within some companies the design, be it for products, communication or service seems to be conceived and executed by one single person: all just fit together perfectly. But we know that many design activities take place to create this perfect picture. Brands who have understood that a well-orchestrated and holistic experience across all touchpoints solidifies their identity are creating the basis for customer loyalty, and are a leading example to all other companies. Like with an orchestra playing out of tune, customers will turn away from companies, who are not able to harmonize the ‘interplay’ of their organizational parts to create a collective showing. Remember the story of the kitchen nightmare? more…

conveyor belt design

The project team met and the representatives from the various departments gathered in the so-called war-room. This room showcased the state of progress concerning the running project by means of posters stuck on a wall. My contributions to the war-room – the design proposal – were covered with neon-coloured post-its, which made me wonder if this meant any good…

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design orchestra

Music is fascinating, especially if performed in a symphonic fashion by a large orchestra: the careful interplay of the various instruments is able to create a sound so unique and refined, it can touch the very soul and bring you to tears. Music is so moving and stirring, unlike any other experience created through man-made products.
Once I had the pleasure to attend a performance of the Vienna Symphonic Orchestra: they were citing a piece of Lutoslawski, which gave me goosebumps all over – it was just unbelievable!

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kitchen nightmare

Dedicated to Steve, the biggest chef of all!

There are plenty of these TV shows around, those, featuring slick chefs who pimps-up hopelessly ran down restaurants. Their recipe: provide some expert advice and several well-placed helping hands, all to have each head in the restaurant face the same direction. With these measures, there is hope that the ‘re-designed’ establishment will finally appeal to the taste of the customer. If this is accomplished, and the customers are thrilled by the experience they have had, it might lead them to recommend the place to their friends, instead of discouraging them to even consider – not only for restaurants, this is the driver for sustainable growth. more…