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designfokus is a view on the role of design in business, and on what’s generally lacking there: empathy for human needs and sensibility. In the end it’s all about humans – technological leadership alone cannot provide prosperity and growth, it’s how you meet consumer needs through authentic experiences and the focus on design that will bring market leadership. Design helps in focussing on humans: designfokus intends to provide some insights and inspiration in doing so.

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Jan-Erik Baars

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