For over twenty-five years, I have been working at the intersection between design and management: sometimes this has the form of a break point when a design culture cannot be linked to management thinking; sometimes of an expanding gap when design and management processes do not engage; or of a divide when the organizational structure does not allow effective collaboration between designers and managers. But one thing is certain: without design, management is pointless, without management, design is useless – both need each other to create added value.
Bringing design and management together always means the adaptation of the organization of participants, involved parties and processes: The work on design, also implies working on the organization! That’s why design is not only the task of designers, but also that of managers.
Whether in my professorship, in consulting or with the development of methods for corporate management, my aim is to develop people and their organizations in such a way that they can reconcile design and management in order to create added value.