The Human-Centered Design Summit 2018
The end-users or customers are crucial stakeholders in your innovation process, as they are the ones eventually using your solutions. This is why they should be given a central role, because if you ignore your customer, they will ignore you and what you’re offering.
This is why Human-Centered Design, or the act of designing solutions with the end-user at heart, is a more sustainable, faster, and more cost-effective approach to innovation than traditional design.
Within this process, empathy is key to enable yourself to understand your clients, employees, users, stakeholders, etc.
But how do you empathize with your clients, employees, users, stakeholders, …? Discover it during our 3rd Human-Centered Design summit, which will be all about empathy!