switch

Design came a long way: whereas in the beginning, it had a focus on ‘shaping’ artifacts, objects, and communication means, it eventually turned to products, thereafter software, services and nowadays to complete experiences. To conclude this process of dissolving into the immaterial, design now turns to the thinking! Design Thinking is design’s new top-notch discipline. The ‘designing’ happens solely inside the brain and therefore it’s solutions are (mainly) thoughts. This means that design is now also accessible to those who are all thumbs – provided that the brain involved can support the required thinking…

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ROI

It was tough times for me, being a designer and being employed at a company that defined its reasoning based on financial indications, like turnover, gross margin, return on investment, and so on. Eventually also you, as a designer, have to define your reasoning according to such parameters. Unavoidably the question on the ‘return on investment’ (ROI) will pop-up, like “What do I get back for every Euro I spent on design? Tell me, what’s actually the ROI of design?”

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clueless

The guys made a depressing impression, or maybe clueless when I joined them at the bar. They seemed to have all agreed on the fact that something was changing fundamentally – and that it would involve all of them.
But as much as they were in for a change, like in all those endless debates with clients and commissioners, the change happening right now was quite something different, and they didn’t had a clue how to deal with the situation: it seemed that their very existence was at stake!

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female

They made the appointment together, father and daughter, in order to find out what the bachelor in design management is all about. Apparently she was looking for a study program in which she could follow her affinity towards creativity, whereas dad seemed to have something in mind, which would lead to a solid job qualification, and would be of real value in the economy as he knows it. That’s why the ‘management’ in the program’s title seemed to ease him a bit and accordingly he was very curious to find out what the heck ‘design’ had to do with it.
If it was their attempt to find a compromise between themselves that brought them in my office I cannot tell, but during our conversation, it became clear to me that she was there mainly because of the design, and he only because of the management.

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culture mix

When I was a kid they dropped people on the moon for the first time ever, and I witnessed it all live on b&w television. I also witnessed that they dropped bombs on people living in sheds, in countries far away and that students, because of that, were revolting and were throwing stones at the police. Disturbing pictures, but also strong visions of a better society, with technology that would solve all problems and that seem to imply a brighter future lying ahead. At the end of the ’60s, the future only could be better than the current present!

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leadership

Do you have leadership skills? If not, it’s going to be tough in future, because next to professional specialists (like electricians and plumbers) it is ‘leaders’ the economy is after! In view of the many, many wicked problems facing us, it takes true leaders to guide us into a better future. more…

me designer

We all want superstars, supermodels – or an ‘idol’!

Millions of TV-viewers are following seemingly ordinary people in their battle against competition and aim to shine in the limelight – and with that to gain fame and fortune! It seems to be irrelevant what these people actually do, they just have to convince ‘the jury’ with features others don’t have: if you’re not the prettiest, then be the ugliest; if you can’t sing like Pavarotti, why not name the cat food brand by sniffing at your kitties poo? To be at the top of the ladder, it’s essential to be unique and to deliver uniqueness – and it doesn’t matter if the uniqueness doesn‘t add to anything, it just has to add to yourself. more…

lesson learned

How great that we have the designer, who is able to view the issue from another angle, and by that can generate new and relevant insights, isn’t it?

True, not only designers can do that – it just needs a design thinking, which is driven by curiosity and empathy and wants to improve the existing for the better – and frankly this can be done by all of us, in principle. But what you have to bring along for the ‘better’ truly will be perceived as such by others, is a creative and emphatic mind, which is able to envision how this ‘better’ will take shape and have the desired impact on others. This poses such a beautiful mind is not within everyone’s reach… more…

design focus

It was a terrifying sight: a clutter of cables, tubes and pipes was hanging down from the ceiling and gave the scenery the impression of a torture chamber, just like you know from these old b&w horror movies – hello from Dr Frankenstein!

Somehow it seemed that the grim atmosphere had no influence on the personnel working there: they were completely focussed on preparing the patient for an intervention. As I had still to learn: with ‘the patient’ they were referring to the medical case, and not necessarily to the person himself – a subtle but crucial difference. more…

angry designer

It was one of these design events, like many others in Germany: after the panellists had held their speeches, it was time for the Q&A! Finally, the audience had the chance to express their opinion, and some immediately took their chance. It was just a question of minutes for the question to be asked – the one on the status of design within companies! more…